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Research papers

Understanding China: An automotive bamboo shoot

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.Business in China, in many cases, means challenge because it is such a different story from others: big, diversified, fast growing and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Sheng Tian
Company: KANTAR TNS Malaysia
March 1, 2004
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Citation

Tian, S. (2004a, March 01). Understanding China: An automotive bamboo shoot . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-china-an-automotive-bamboo-shoot-